Start here

There are a thousand pages on this site. Here are four routes through them depending on where you actually are.

Route 1

You are a founder doing marketing yourself

No marketer, no budget, and you need signups this quarter.

  1. Get positioning right before anything else
  2. Pick one acquisition channel and ignore the rest for 90 days
  3. Set up the four emails that move trial to paid
  4. Measure two numbers, not twenty
The complete SaaS marketing guidePositioningLifecycle emailCAC payback calculator

Route 2

You are the first marketing hire

Everything is broken and everyone wants something different from you.

  1. Audit what exists before you build anything new
  2. Write down the ICP and get the founder to sign it
  3. Fix the conversion path before adding traffic
  4. Publish a plan with numbers attached to it
B2B SaaS marketingAudit checklistsPlan templatesThe metrics that matter

Route 3

You run a team and the growth rate is slipping

Spend keeps rising, pipeline does not, and the board meeting is in three weeks.

  1. Find out which channel is actually paying back
  2. Check whether the problem is acquisition or retention
  3. Rebuild the model from unit economics up
  4. Reallocate, do not just cut
Metrics and analyticsRetentionCalculatorsBenchmarks

Route 4

You want to be found by AI as well as Google

Buyers now ask ChatGPT before they search, and you do not appear in the answer.

  1. Understand how answer engines pick sources
  2. Restructure pages so the answer is extractable
  3. Publish data nobody else has
  4. Get cited on the pages models already read
SaaS SEOContent marketingOriginal researchAll guides

Full library access

Unlock all 214 templates and tools

Every spreadsheet, brief, sequence, checklist and calculator on this site, in one folder.

No spam. Unsubscribe in one click. We never sell your data.

Or browse by topic

SaaS Marketing How software companies acquire, convert and keep customers, from first touch to expansion revenue. B2B SaaS Marketing Buying committees, long cycles, and the pipeline math behind selling software to other businesses. SaaS Content Marketing Editorial strategy, production systems and distribution for software companies that publish seriously. SaaS SEO Technical setup, programmatic pages, topic clusters and the link work that moves software keywords. SaaS Demand Generation Creating and capturing demand, dark social, attribution honesty and the pipeline you can actually forecast. SaaS Lead Generation Where software leads actually come from, what they cost, and how to raise quality without killing volume. SaaS PPC and Paid Ads Google, LinkedIn, Meta, Reddit and capterra-style marketplaces, with the bid math behind each one. SaaS Email Marketing Lifecycle, onboarding, activation, expansion and win-back sequences that run without a human touching them. SaaS Product Marketing Positioning, launches, competitive intelligence, enablement and the messaging that sales will actually use. SaaS Growth Marketing Experimentation, loops, PLG mechanics, onboarding and the growth model that connects them. SaaS Pricing Packaging, value metrics, price testing, discounting policy and the revenue impact of each decision. SaaS Sales Sales models by price point, handoffs, outbound, enablement and the marketing work that shortens cycles. SaaS Branding Category design, naming, visual identity, brand measurement and why brand shows up in your CAC. SaaS Metrics and Analytics CAC, LTV, payback, NRR, magic number, attribution and the reporting stack that produces them. SaaS Social Media LinkedIn, X, YouTube, Reddit and communities, with the founder-led distribution that outperforms brand accounts. SaaS Customer Marketing Onboarding, adoption, advocacy, community, expansion and churn prevention after the deal closes. SaaS Marketing Agencies How to pick, brief, price and fire agencies, plus honest comparisons of the model against hiring in-house. SaaS Market and Industry Data Market size, growth rates, vertical breakdowns, benchmarks and the research behind the numbers people quote. SaaS Marketing Tools The stack: analytics, CRM, automation, SEO, attribution, CMS and what to buy at each company size. SaaS Marketing Careers Roles, salaries, hiring, interview loops, team structure and how to grow a marketing career in software.

The pages people share most

Hub SEO

SaaS SEO

How software companies build search traffic that turns into trials and demos, covering keyword strategy, site architecture, programmatic pages, technical setup and link acquisition.

Frequently asked questions

Where should I actually start?

Pick the path above that matches your situation and work the four steps in order. If none of them fit, read the complete SaaS marketing guide and follow the links out of it.

How much of this is free?

All of it. Every guide, template, calculator, course and data set on this site is free and always will be.

Do I need to give an email to read anything?

No. Nothing is gated behind a form. You give an email only when you want a file sent to you or you want the weekly brief.

What if I get stuck?

Request the free audit. We will send back a scored teardown with the three fixes worth doing first, and there is no call attached to it.